Apple and Rivian today announced that the industry-defining automotive maker will be bringing Apple Music’s premium, immersive Spatial Audio with support for Dolby Atmos® natively to Rivian customers. Beginning today, Apple Music will also be available in all of Rivian’s electric vehicles for drivers with an Apple Music subscription. Thanks to Connect+, Rivian’s vehicle streaming and connectivity subscription, it will be available anywhere the vehicle drives.
Apple Music’s deep integration into Rivian’s software platform enables listeners to easily search and browse through its catalog of over 100 million songs and over 30,000 expertly curated playlists, enjoy access to its global live-streaming radio stations and more.
For Rivian customers seeking an even more immersive sound experience in Second Generation vehicles, they can select Rivian Premium Audio, a Rivian-designed sound system, which enables Apple Music’s Spatial Audio thanks to Dolby Atmos. The experience delivers astonishing audio that reveals more depth, clarity, and details in your favorite music.
"With the introduction of Spatial Audio, Apple Music elevated the listening experience for music fans around the world and gave artists a new way to make and think about their music,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to bring this experience natively to Rivian drivers, along with all the beloved features and human-curated content that make Apple Music the best destination for music lovers.”
“We care deeply about bringing a seamless, top sound quality experience. Thanks to this significant technical collaboration with Apple’s engineers, our vehicles offer an incredible audio entertainment experience that enhances the daily adventures of Rivian customers,” said Wassym Bensaid, Rivian’s Chief Software Officer.
More than 90% of Apple Music listeners have experienced Spatial Audio, and plays for music available in Spatial Audio account for nearly one-third of all plays. The number of songs available in Spatial Audio has more than quadrupled over the last two years. Rivian owners with Apple Music subscriptions can immediately enjoy an ever-growing selection of music in Spatial Audio from some of the world’s biggest artists spanning all genres, including hip-hop, country, Latin, pop, and classical. Apple Music also offers curated Spatial Audio playlists like Driving in Spatial Audio, Hip-Hop in Spatial Audio, and many more.
Availability
All Rivian vehicles now have access to Apple Music natively, starting today via the latest Rivian software update.
Apple Music’s Spatial Audio is available in all First Generation Rivian vehicles and Second Generation vehicles with Rivian Premium Audio.
To stream Apple Music in any Rivian, from anywhere, Apple Music subscribers can sign up for Connect+, available at $14.99 a month, or annually for $149.99.
A two-month free trial of Connect+ is available starting today, or at vehicle delivery for new Rivian owners, along with a free trial of Apple Music of up to 90 days.
About Apple Music
Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community. Apple Music is available in over 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.
About Rivian
Rivian (NASDAQ: RIVN) is an American automotive manufacturer that develops and builds category-defining electric vehicles and accessories. The company creates innovative and technologically advanced products that are designed to excel at work and play with the goal of accelerating the global transition to zero-emission transportation and energy. Rivian vehicles are built in the United States and are sold directly to consumer and commercial customers. The company provides a full suite of services that address the entire lifecycle of the vehicle and stay true to its mission to keep the world adventurous forever. Whether taking families on new adventures or electrifying fleets at scale, Rivian vehicles all share a common goal — preserving the natural world for generations to come.
Learn more about the company, products and careers at www.rivian.com.
